With the launch of the new urban/bike commuting gear brand Cutter, here’s a vid to give you the rundown on their new Tech Knickers …

For the launch of the new Cutter urban biking and commuting gear we’ve made it easy to see what’s up …. the new Cyclical Jacket…stayed tuned for more…

Watch the Doctor do his magic and teach you how and why Kona bikes are so strong, light and durable. Be prepared to get educated. 

Check out the HuckNroll.com contest video we produced for the launch of HuckNroll.com. Play. Win.

Really, what can be said about this…Right on, Dan Rather!

Public relations is changing. It has to. How and from where people get their news and entertainment is migrating from print to online channels faster than anyone expected.

But, as the saying goes, the more things change, the more things stay the same. Media relations and an intimate understanding of the news gathering process are still the cornerstones of PR campaigns. You just have to recognize that your customers are getting the majority of their news and entertainment from online sources and you need a PR strategy that takes advantage of the new opportunities the web provides to attract and communicate directly with the people interested in your stuff, and for them to communicate with you. You know, relations with your publics.

In our view, there are three dynamics driving the future of public relations:

1. Sociology – Understanding why people and groups act the way they do
2. Social News – News that is easily shared, remixed, used/abused but mostly shared
3. Content Creation - Content that’s less about your product and more about topics that your customers gravitate to.

We’ll tear into each category in the coming days.

TEAM USA - My Friend is a Pro (Album Version) from Mike Thomas on Vimeo.