Some things on the radar this morning:

• Mountain Khakis launches the MKMediaKit 2.0345â„¢.
• We’ve received a couple of questions along the lines of, “What’s a widget?”. PBS’s Media Shift blog has the answers.
• When the media’s preconceptions shape the story - A little commentary on the reporter/reportee dynamic from CommonSense PR.
• Young Adults are Giving Newspapers Scant Notice - Newspapers are hurting.

“Only 16 percent of the young adults surveyed aged 18 to 30 said that they read a newspaper every day and 9 percent of teenagers said that they did. That compared with 35 percent of adults over 30.”