Not only does BlinnPR’s Top Ten Lies PR Agencies Tell Clients and Prospects shine a light on the happy crap that many PR firms spew in order to gain new business, but in doing so they also define the Red Ocean that most PR firms do battle in.

How do you differentiate yourself in a way that is of value to current and prospective clients without losing focus or becoming another homogeneous product?

This entry was posted on Thursday, October 18th, 2007 at 10:17 am and is filed under PR Bits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.