(via Publish2 and Publishing2.0)

Third party (that would be you and me…) content aggregation strategies are starting to hatch among some of the more traditional media properties. What does that mean? It means that editors and web editors at such esteemed destinations as The New York Times, BusinessWeek.com and the Anchorage Daily News are pulling”news” stories from non-affiliated bloggers, online communities and specialty niche sites and displaying them on their web sites in order to improve or complement their coverage and develop their sites into more complete one-stop shopping/reading destinations.

It’s no different than what HuffPo and Drudge have been doing (and Base Camp Comm’s Wire), but it’s now starting to impact traditional media. While some of the feeds are other traditional media properties, other items are pure hobby or fan sites, which speaks to the increasing standing of social media in the overall media power rankings.

It also points to two opportunities:

1. For hyper-niche sites to improve their quality and SEO by aggregating relevant third party content.
2. For quality blogs–corporate or personal–to have greater distribution and exposure by being one of those third parties.

As Scott says,

“…media is undergoing a seismic shift — it’s no longer strictly about producing and distributing your OWN content. Media is now about distributing the BEST content.”