‘Comedy Central likes us! They really like us!’ says Park City-based Addictionary.

PARK CITY, Utah (Apr. 14, 2008) – Every once in a while, something comes along to remind you of the lighter side of politics. Jesse “The Body” Ventura, for example. Or Dana Carvey. Or Stephen Colbert. Or hanging chads. Or Dave Buehler. Or The Political Addictionary.

Wait. What?

The Political Addictionary is a spinoff of The Addictionary – an online dictionary of made up werds – and it just landed on Comedy Central’s political countdown web variety show, Indecision 2008.

Comedy Central will feature one Political Addictionary Werd of the Day and one TOBaW (“There Oughta Be a Word”) challenge per week on the show’s blogsite, www.indecision2008.com.
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The Werd of the Day will be chosen by the show’s producers from user submissions made to the Political Addictionary. Three werds to make the cut since the partnership kicked off are:

iraqnophobia (noun) – Fear of hearing there is no end in sight in Iraq. (Submitted by buffaloquinn)

barackstar (noun) – Any candidate for political office who draws huge, raucous crowds. (Submitted by rebez)

critizen (noun) A legally recognized subject or national of a state or commonwealth who thinks and responds critically, sometimes vehemently, to the statements or actions of elected representatives and government officials. See also “blogger.” (Submitted by polizzi)

The TOBaW will challenge wonks to come up with a werd to fit a definition provided by the Comedy Central writers. The current TOBaw? “To snuff out the Olympic flame before it reaches Beijing.”

“We’re big, big fans of Comedy Central,” said Jim Banister, CEO of SpectrumDNA, the Park City-based studio that created the Political Addictionary. “We were the smart-aleck kids sitting in the back of the class in school who got detention instead of girls. This relationship is the payoff for those hours etching funny words and slogans into wood desks with a pen knife. Seriously. This is great for us.”

There are already hundreds of werds added to the Political Addictionary, and more are added each day. The average user spends about 5 minutes cruising the site.

“The Political Addictionary is a good indicator of the nation’s mood. Anyone can play. Anyone can add new werds, or challenge them. It’s free, and you don’t even have to use your own name,” said Banister. ”In fact, we think ‘Monchichi’ is Monica Lewinsky, but we can’t prove it.”

The Addictionary
The Addictionary was created by a bunch of word nerds in Park City, Utah, who aren’t as much into slang as they are genuine wordplay – not words, but werds. They built The Addictionary on a whim and continue their labor of love, providing lifestyle and niche versions to those who have their own lingo and want to share it: political wonks, moms, pet owners, advertisers and more. What’s your werd?

Contact: Marit Fischer, Base Camp Communications, 801-450-3244, mfischer@basecampcomm.com