This is kind of like Recovering on Company Time in reverse; doing it on Friday instead of Monday. Busy week(s), I’m cooked…and I’m feeling a little disconnected from The Community. So, let’s Twitter bitches...

• Backpacker Magazine wins the American Society of Magazine Editors National Magazine Award for General Excellence.
• Senor Piton is back from his surfing safari and obviously rested as ThePiton.com is seeing action again…dropping Nau bombs.
• The sardine lifestyle category is heating up… It’s Verde’s BELA-Olhão brand vs Outside PR’s King Oscar Sardines. I think a blind taste test is in order.
• Sage Cattagbriga-Alosa and Jeremy Jones are putting up some cool content from their AK duty.
• If THIS keeps up there will no longer be any regular coverage in major daily newspaper of climbing, backpacking, paddling…newspapers are already killing their business sections to keep costs down.
• Break out the champaign, we’ve got Utah Vacation Home’s social site up-and-running.
• Dave and Da Cuzz are in NYC for a 3-day media tour marathon. Full report on the midtown media mafia upon their return

And this is good from Geoff Livingston:

“The farmer does not think I like this hoe, we should use it. No, he/she thinks I need to yield an 8 megaton crop of tomatoes. Given that my soil factor is X, the climate is this, and these are the external elements and diseases common in this land, what are the right tools to get there?

“Applied to communications: Who are my stakeholders and what compels them (research)? Do we have the ability serve them (can we win)? If so, given my resources, what’s the best way to do that? Which tools should I use, traditional, social or experimental? Is this strategy fluid enough to adapt to changing market situations?”

What do you have for us? Happy Friday