Just posted a new case study on Base Camp Comm’s launch of Backcountry.com’s newest ODAT site, Chainlove.com. It’s a look at how an interactive PR approach that includes traditional media relations, social networks and word-of-mouth strategies can take a new site from zero to, well, lots of customers in just under a month.

Traffic numbers have been redacted and messed with to protect secret stuff.  All comments and questions encouraged.

See it here.

This entry was posted on Tuesday, July 15th, 2008 at 12:27 pm and is filed under PR Bits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.