Kona Donates 100 AfricaBikes To WWF
Posted by: Da Cuzz | 2 September 2008 | 5:02 pm
- Bikes Help Support Workers Of River Project And Foster Healthier Communities -
KONAWORLD (September 2, 2008) - Since 2005, Kona has been providing AfricaBikes to thousands of healthcare workers in Africa. In September, Kona will be donating 100 AfricaBikes to one of the World Wildlife Fund’s (WWF) water projects in Tanzania, Africa.
The Great Ruaha River is one of the most important sources of freshwater in Tanzania. Since 1993, research records show that sections of this massive river in the Rufiji River Basin have run completely dry for atypical periods of time. This wasn’t due to global warming or climatic variation, but rather uncontrolled and poor water management.
Since 2003, the WWF has implemented a sustainable water management program to help better the lives of more than 6.35 million people living in the region. By establishing the Water Users Associations - groups whose members are trained in water irrigation, law, policy and conservation - the program saw great success in 2006 when the Great Ruaha flowed throughout the year for the first time in five years.
But, the river is big and to monitor its status members of the Water Users Associations need bikes to cover the long distances. By having access to 100 Kona AfricaBikes, workers will be able to cover more ground; ultimately resulting in a healthier river and healthier communities.
Workers who receive AfricaBikes will play an important role of not only helping support a better way of life for numerous communities in the Great Ruaha River area, but also remedy an important water source that will impact future generations. Without the AfricaBikes, chances are the successes of bringing the river back might begin to fade.
For more information about the Kona Bicycle Co. and the World Wildlife Fund check www.konaworld.com and www.worldwildlife.org. For more on Kona€™s Biketown Africa program check www.konabiketown.com.
About the Kona Bicycle Company:
The Kona Bicycle Company designs, manufacturers and distributes more than 60 models of purpose-built, high-performance mountain, road and urban bicycles. Founded in 1988 and headquartered in Ferndale, Washington, USA, Kona bicycles are distributed worldwide in more than 60 countries through independent specialty bicycle dealers. Kona funds several professional road, mountain and cyclo-cross racing teams that include World Cup Champions, World Champions and National Champions. For more information check www.konaworld.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307.734.7575.
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