Recovering on Company Time (RoCT)
Posted by: Mike Geraci | 8 September 2008 | 11:28 am
It’s back and newer than ever with improved branding. RoCT, pronounced “rocked” or “rockt” if you’re into the whole t thing:
- Check out the Hype Cycle for Emerging Technologies, 2008 before putting together your next new business pitch.
- Advertising and brand guru, Al Ries, repackages Base Camp’s Show & Tell PR doctrine for his AdAge column, Boost Your PR by Doing Something, Not Just Saying Something.
- Homo Feelgoodomicus or Happiness as Your Business Model
