Wilson Canyon is the Sirenum scopuli (for Schnitzspahn) for Jackson mountain bikers. It lures you in with it’s enchanting rolling and twisting singletrack that runs alongside a small creek embraced on both sides by scenic buttes.  But just when you have entered its embrace, the bottom drops out and you find yourself in a steep, rocky, slat walled canyon with no escape routes.

There are two extremely technical sections inside Wilson, each are ride-able but require that the rider not pay too much or too little attention.  The consciousness level has to be  Zen in order to emerge from these lines unscathed.

With said Zen in action on Saturday I was able to float through the first section. However as I entered the second section I suddenly realized exactly where I was and in doing so completely upset the attention balance and henceforth was pitched over the bars into the steep, field of boulders. You do fall farther on 29-ers.

Nothing broken, but there should be. And I hurt. RoCT.

Let’s do it for the retailers in our audience this week:

Gut Check for Retailers (FutureNow) - “Will retailers finally focus on optimizing their customer experience and improving their sales conversion rates? Many, perhaps most, won’t. It’s hard to build a culture of continuous improvement, especially under pressure. Some, a few, will. They will not only survive but they will also improve their market share and profitability. ”

Using Twitter for Retail Marketing (GetElastic) - “If you’re going to use Twitter, keep your sales tweets and customer service tweets separate. Some people will want to get your deals, some your customer service - don’t mix the 2 or you’ll turn off those who don’t want certain messages. If you’re doing sales promotions, unique and time-limited deals can work well.”

Get in the Game or Lose; Ranking what Consumers Look for in Retailers (NPD Group) - Interesting study results on what consumers look for when considering retailers.

Zappos Shows How Social Media is Done: (ReadWriteWeb) - “What’s more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well.”

This entry was posted on Monday, October 20th, 2008 at 11:50 am and is filed under PR Bits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.