- Canada-Based Performance Eyewear Company Supports Popular Multi-Day Mountain Bike Race From Victoria To Whistler -

NORTH VANCOUVER, Canada (June 24, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, will sponsor the world-class BC Bike Race which runs from June 28-July 4. In its second year, the seven-day, multi-stage mountain bike race from Victoria to Whistler, British Columbia, is touted as one of the most challenging races of its kind. It’s the type of event that mirrors Ryders Eyewear’s motto of “Ride for Real.”

“We are happy to sponsor this event since it reflects Ryders motto “Ride for Real,” says marketing coordinator Jenya  Draganov. “The Ryders brand appeals to athletes dedicated to their sport, and since this event is all about that we feel the exposure we gain from attending is vital.”

As a Gold Sponsor, Ryders Eyewear we will be providing its sunglasses to all the race participants and handing out lanyards for race IDs. Ryders Eyewear representatives will also be present at the event, along with event banners and an exhibition tent. Staying true to their motto, Ryders Eyewear CEO Brent Martin will be racing in this year’s event representing the Ryders team.

The BC Bike Race is much more than the challenge of the ride…it’s about everything experienced along the way. From spectacular scenery, fascinating culture and interesting people, the race is as much a social gathering as competitive event. The stages of the race wind through nine beautiful west coast communities, each showcasing unique qualities and elements that make British Columbia a world-class destination for athletes and adventurers.

For more information about the BC Bike Race and to follow participant’s progress check www.bcbikerace.com.

For more about Ryders Eyewear and their new Adrenaline and Chill Collections check www.ryderseyewear.com. 

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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- Performance Eyewear Company And Elite Arizona-Based Cycling Squad Join Forces For ’08 Season -

NORTH VANCOUVER, Canada (June 17, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, has joined forces with Arizona-based Elite/Masters cycling team RideClean. Ryders Eyewear’s sponsorship of the talented road biking squad for the 2008 season will include outfitting the team with new, signature model black Torque sunglasses with the RideClean logo etched on the lenses.    

Founded in January 2007 by the cycling families of Steve Lisa and Doug Loveday, RideClean’s positive mission is to create  a culture within cycling such that the united position or endorsement of the members of RideClean will hold significant weight, consequently influencing teams and athletes regarding sporting ethics. The team was born under the philosophy that a happy rider will perform better and more consistently than an unhappy one. RideClean stands on the platform that happiness is the best fuel, so team chemistry is the focus and politics are left aside. The RideClean family’s blood runs thick, a necessity when it comes time to put out 110% for your teammates.

So far this year, the RideClean team, which consists of approximately 20 riders, has claimed top-three finishes in all of the 14 races they have entered. Each member of the team will be wearing Ryders Eyewear Torque sunglasses which feature impact and scratch resistant Polycarbonate grey lenses that offer 100% UVA, UVB and UVC protection. The sunglasses also feature hydrophilic nose pads and temple tips for a supportive, comfortable fit.

“Ryders sponsorship helps defray equipment costs, allows the team to raise funds from the sale of co-branded items and increases visibility through co-branding of products,” says team manager Marty Ryerson.

For more information about the RideClean team check http://www.rideclean.net/5.4/index.php and http://www.ridecleanteam.com/.

For more about Ryders Eyewear and their new Adrenaline and Chill Collections check www.ryderseyewear.com.  

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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- Outdoor Savvy Draganov Brings Fresh Perspective To Performance Sunglass Company -

NORTH VANCOUVER, Canada (June 11, 2008) – Ryders Eyewear has a new woman on the team. And, besides bringing an outdoor industry background and fresh ideas to the value-priced eyewear manufacturer, she brings a love for climbing, kayaking, backcountry skiing, surfing and Latin American culture to the table.

Meet Jenya Draganov. The Ukraine-born, Vancouver, British Columbia resident recently joined the Ryders Eyewear  family as marketing coordinator and hopes to bring a new, young perspective of outdoor culture to the company. Living in the Vancouver area since the age of nine, Jenya graduated from the University of British Columbia with a degree in psychology and a minor in business. While in college, her passion for the outdoors grew and she was a major part of UBC’s Outdoor Varsity Club; organizing and handling the logistics for the club’s excursions.

Before grabbing a desk at Ryders Eyewear, Jenya worked in outdoor retail for eight years schlepping gear and planted tress in the Kootenay region of British Columbia. Her free time was filled with travels around the globe. Jenya’s interest in Latin culture has brought her to many parts of central and south America and she is on a focused path to becoming fluent in Spanish. She also has an eclectic taste of music which she says, “is all over the place.”

“Ryders’ big selling point for me is their dedication to the outdoors,” says Jenya. “I enjoy and understand the market Ryders is involved in and targets.”

Check out Ryders Eyewear’s new Adrenaline and Chill Collections at www.ryderseyewear.com.  

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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NORTH VANCOUVER, Canada, (March 14, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, has recently added five new sales representatives to its growing team. All the new reps bring strong outdoor knowledge and sales experience to the Ryders Eyewear crew that has added 13 new styles of sunglasses to its attractive lines for 2008 with the Adrenaline and Chill Collections.

Now, introducing the new reps:

Mark Waddle, president of Michigan-based Active Pursuit sales agency, joins Ryders in the Great Lakes region and will cover Michigan, Ohio, Indiana and Kentucky. Waddle brings solid outdoor retail and sales management experience to the team and some of his past clients include Mountainsmith, Body Glove wetsuits and Lowa Boots.

Bringing 20 years of outdoor sales knowledge to Ryders, Colorado-based Jim Buderus started his sales rep career in the surf and resort wear industries. Sunglasses are Buderus’ forte too, having represented Vuarnet, Hobie and Costa del Mar in the past. His main areas of expertise lie in the biking and running genres.

Based in Minneapolis, Minnesota, David Olson and Chet Cisek of Wild Moon sales agency will be tag-teaming North and South Dakota, Minnesota, Iowa, Wisconsin and northern Missouri. The duo brings decades of outdoor experience to Ryders and, in addition, currently represent other outdoor product lines. Both new reps are life-long outdoor enthusiasts and have gained product knowledge from personal use in the full four seasons their territory provides.

Avid cyclist and finisher of 19 Ironman distance triathlons, Chris Gebhardt will surely assist Ryders in promoting their new Adrenaline and Chill Collections. Possessing a stellar knowledge of the outdoor industry where he has spent the last 11 years as a sales rep for numerous cycling-related companies, Gebhardt will cover the tri-state area of New York, New Jersey and Connecticut for Ryders.

For more information about Ryders Eyewear check www.ryderseyewear.com.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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NORTH VANCOUVER, Canada, (February 27, 2008) - Ryders Eyewear has joined Set Up Events as its official eyewear sponsor for the 2008 triathlon season. The sponsorship includes a combination of Web site and event sponsorship elements. Ryders plans on promoting the new sponsorship by showcasing many models, including their performance focused Adrenaline Collection.

“Ryders has quickly established themselves as a leader in the performance/value eyewear market,” said Bill Scott, Set Up Events president. “We are proud to associate the quality and performance of the Ryders brand with ours.”

Ryders Eyewear will have many styles on hand to demo at most Set Up Events throughout the 2008 season. Jim Bertrand is the Ryders Eyewear brand representative for the Carolinas, Georgia and Tennessee, and will assist with the event marketing related to the sponsorship.

“We are very pleased to be teaming up with Set Up Events for the 2008 season considering the quality of the events and the number of athletes Set Up reaches every year,” said Gareth Richards, Ryders national sales manager. “As we all know, triathlon can be a very expensive sport, which is why we strive to offer top-notch, quality eye protection at a wallet-friendly price.”

About Set Up Events:
Set Up Events is the nation’s largest producer of triathlons. In 2008 Set Up Events will produce over 70 triathlons in five states. For more information about Set Up Events please visit www.setupevents.com.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575. Ryders Eyewear: Ride for Real.

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NORTH VANCOUVER, Canada, (February 27, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, believes the outdoors should be enjoyed by everyone. This year, Ryders is proud to be the sole eyewear sponsor of Backpacker Magazine’s eighth Get Out More Tour which will commence in April 2008 and run through November 2008.

The one-of-a-kind mobile Tour will spend 30 weeks on the road visiting 55 venues in 35 states, while reaching out to more than 55,000 outdoor enthusiasts. Stopping at retail shops, outdoor festivals and college campuses, the Get Out More Road Team will offer in-depth workshops and presentations, as well as guided experiential adventures for active and aspiring outdoor goers.

While providing knowledgeable insight on the latest trends in the outdoor industry to both retailers and consumers, the seasoned Road Team will cover topics ranging from survival skills and backcountry navigation to nutrition and cooking in the outdoors.

Along the Tour, Ryders Eyewear’s new products will not only be at events and used by participants, but representatives, dealers and athletes will also be on hand. The Tour is expected to attract more than 100 attendees at retail events and 20,000 attendees at festivals.

“Having the opportunity to partner with Backpacker Magazine and other top brands, while making an impact in the outdoor industry, is truly exciting for us,” says Ryders national sales manager Gareth Richards. “This is a great avenue for us because we have a product that is attractive to a broad range of outdoor inspired people.”  

For more information check www.ryderseyewear.com and www.backpacker.com/getoutmore.

About Ryders Eyewear:

Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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“The Jolt photochromic is one of the best bang-for-buck sunglasses I’ve tried.” - Bicycling Magazine’s Joe Lindsey