“The Jolt photochromic is one of the best bang-for-buck sunglasses I’ve tried.” - Bicycling Magazine’s Joe Lindsey

Gear Of The Day: Ryders Eyewear Diamond

“Which brings us, quite circuitously, to Ryders’ latest spec, the $50 Diamond. It features a one-piece, distortion-free, shield-style lens that stretches from temple to temple in a broad, fairly attractive arch. The lens blocks all UVA/B baddies, and you can get the Diamond in three different lens color options, gray, orange or brown. We tested two pairs of Diamond shades; one with brown and one with orange lenses. The brown is great for bright days and the orange works better when it’s cloudy or for mountain biking in mixed shade and sun. For either pursuit the fit is solid, with the adjustable nose gripper and hydrophilic rubber there and at the temple keeping the shades comfortably perched.”

North Vancouver, BC (October 2006) – The Ryders Jolt has been awarded ‘The Best of Mountain Bike 2006’ by the Editors of Rodale’s Mountain Bike magazine. The Mountain Bike staff presented the award on the last day of the Interbike trade show, handing the 20 pound machined aluminum plaque to Ryders’ CEO Brent Martin on the show floor.

“I was completely blown away,” said Martin. “We’re really excited Mountain Bike recognized the quality of our sunglasses, and honored they chose our Jolt style when they had so many options.”

The review praised both the Jolt’s style and value, confirming Ryders’ core belief that quality eyewear can exist without an outrageous price tag.

“With their great peripheral coverage, lenses and a frame shape that are fashionable enough to look less bike geek and more hipster, and at a palatable price, the Jolt is just our brand of smart eyeball protection,” read Mountain Bike’s review.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Sean Leslie at Base Camp Communications, sleslie@basecampcomm.com or 307-734-7575.